A recent “new music” Twitter trend is leaving a trail of heartbroken musicians in its wake.
“Drop your links”
A recent Twitter trend has left timelines awash in tweets like these, and eager musicians are quick to respond – ever hopeful that someone actually wants to listen to the latest track that they poured their hearts, souls, and time into. Sadly, rather than the joy of feeling connection to a fresh new audience, many artists are being left crushed by bitter disappointment.
“I really thought I was finally getting somewhere”, said singer/songwriter Daisy Blue Crush. “I thought I’d finally made some progress in building a following. I’ve been working so hard at my music for so long and I put my whole being into it.”, she added. “But when I check my streaming numbers, there are ZERO new plays! These people .. they’re just frauds! It’s just a joke.. and I’m back right where I started.”
The truth, it seems, has much more practical roots. Insiders say that the social media trend is being touted by some outlets as a quick and easy way to boost engagement metrics. After all, the thinking goes, what group is an easier mark than attention-hungry and ever-optimistic artists trying desperately to make it by getting their musical message into a few new pairs of ears? “Just put out a call for music and watch your metrics go through the roof as masses of desperate musicians respond!”, utter the marketing gurus.
It seems that some are waking up to this somewhat mean-spirited game of metrics-boosting mayhem. Sofia Nunzia (@TheSofiaNunzia), a young and very talented national singing competition winner, recently tweeted “Why is every other post on my feed someone begging for new music? Is this a new marketing thing?”
Yes it is, Sofia… yes it is.