TRELLEBORG, SWEDEN – Scientists were able to confirm this week that new audio technology used to mimic the human voice can have the same effects on listeners as the actual original voice, if that voice belongs to Welsh singer Tom Jones. In a large double-blind study, Swedish scientists exposed three groups of participants to three different versions of the song “Do Ya Think I’m Sexy”, a playfully suggestive song originally released by Rod Stewart in 1978 that was given legitimately carnal overtones by the inimitable stylings of Jones in 1997. The first group heard a Tom Jones impersonator, the second the real voice of Tom Jones, and the third a “deepfake” facsimile of the voice of Tom Jones produced using AI technology.
Notably, participants in the first group had no observable biological reactions. However, listeners in the remaining two groups evidenced marked physical reactions upon hearing the music. Significant increases in heart rate and body temperature were observed, as well as sweating, twitching of motor nerves and difficulty breathing. Participants in these groups reported heightened awareness of their physical proximity to others and even overt sexual attraction to anyone within their field of vision, regardless of their usual sexual orientation or preference. The study had to be discontinued abruptly halfway through the third repetition of the song, due to the fact that members in groups 2 and 3 began to embrace and remove items of clothing.
Follow up studies are planned using the voice of Gilbert Gottfried and a matching AI voice replication to test biological reactions at the other end of the physiological and emotional spectrum.